Hailing from Detroit, Aaron Draplin is a self-taught graphic designer and founder of Draplin Design Co. (DDC) located in the mighty Pacific Northwest who discovered his talent during a snowboarding stint at the age of 19. After spending two years on the slopes reading a bunch of books about design, he scored his first design gig creating snowboard graphics, marking the beginning of a prolific career in design. See him here taking on a logo design challenge for education company Lynda and astutely proving the value of good design.